You come up with an idea, find developers and designers, spend oodles of dollars and plenty of time brining it to life, up and running. Then what? Well you could just sit back and hope that millions of people download it...or you could start marketing it and getting the word around about your new app and what it has to offer. So where do you start and what do you do (and not do) in order to get from the AppStore into smartphones?
App Directories | App Stores
Start by submitting your website to app directories. Directories are a great source of backlinks and traffic. Find as many free app directories as you can and submit your app to all of them. Remember to add your keywords and description.
Articles and Press Releases
Articles are also a great way to get your app noticed. Write a detailed article or Press Release about your app and what it offers, place your keywords in the article and a link to your site (rather than iTunes link). Next you can submit your articles to some free blogs or paid blogs. Aim to choose blogs with high PageRank, even if you have to pay for it. Make sure your articles are content rich, but don't insert too many links, since most blog owners will limit the number of links.
Forums can and will bring visitors to your website. Join a few good forums, place your links in your profile signature and become an active participant. Do not spam forums, as it will get you banned. Search Engines crawl forums more often than your average website, so your app should get indexed quite soon.
Links Exchange and Partnerships
Exchange links with other app developers. Relevant links are the best links, so do your best to exchange links with apps similar to yours. Use keywords (anchor text) in your exchange. Irrelevant links can also be useful - don't overdo it, though.
Do you have any more ideas or suggestions? Please comment below.